Total football (shirt design).

At the turn of the 20th century, Ajax played in traditional red and white stripes - but their promotion to the top flight in 1911 led to a clash with Sparta Rotterdam, who wore the exact same design.

Ajax opted for one broad vertical red stripe on a white shirt - a design which has been synonymous with the Amsterdam club for over a century.

http://www.nationalfootballmuseum.com/whatson/strip
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